Christmas 2024 trends for restaurants: 3 keys that will mark the new way of c...

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The 2024 Christmas season is looking promising for the restaurant sector in Spain. A more favourable economic environment, with moderate inflation and increased consumer confidence, suggests that Spaniards will plan and spend more consciously. For restaurant owners and managers, this offers a unique opportunity to align themselves with the main consumer trends that will mark this festive season: sustainability, accessibility and convenience . Below, we explore how these trends can be applied to attract and retain customers during Christmas 2024.

1. Sustainability: A Growing Appeal for Conscious Customers
Sustainability has become a key criterion for many consumers. Six out of ten Spaniards consider sustainability when making purchases, and this consideration also extends to the choice of restaurants.

How to apply it in your restaurant?
Eco-Friendly Menus: Offering dishes WhatsApp Number Database made with local and seasonal ingredients not only supports local producers, but can also reduce your restaurant’s carbon footprint. Customers value vegan and vegetarian options, as well as dishes prepared with fair trade ingredients.

Zero Waste Practices: Implementing zero waste practices can be a huge differentiator. From composting organic waste to creatively repurposing ingredients, there are many ways to reduce waste. Also consider partnering with apps that help sell surplus food at discounted prices.
Sustainable Packaging: For those who opt for takeout or delivery, use biodegradable or recyclable packaging. This gesture reinforces your commitment to the environment and can be an incentive for customers to choose your restaurant.



Certifications and Communications: If your restaurant follows sustainable practices, be sure to communicate this effectively. Obtain certifications that support your efforts and use them in your marketing to attract conscious customers.
Inspiring Idea:
A restaurant could implement a 100% seasonal and local menu, reduce plastic use by 90% through biodegradable packaging and transparent communication of its sustainable practices, which would significantly increase customer loyalty.

2. Accessibility: Making the Big Holiday Dinner Affordable for Everyone
The economy continues to play a crucial role in consumer decisions. Demand for more affordable options is booming, and restaurants can jump on the bandwagon by offering Christmas menus with excellent value for money.