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More growth through a sales funnel or customer journeya blog post can be a touch point in your sales funnel. It’s a good idea because you already know that there should be a concrete interest in information or an interest in buying. Otherwise, the visitor would not have landed on your blog at all. You can therefore assess very well which phase your lead is currently in and place effective call-to-actions for this phase.
You come across high-quality leads on your blogvisitors who come across buy telemarketing data your search engine optimized blog post have entered terms that show their search intent. This means that there is already a concrete interest in your topic. So unlike cold calling, you already have high-quality leads that you can more easily convert into paying customers. There is no need for tedious and usually expensive pre-selection. A company blog increases your credibilitya study on the credibility of company blogs looked at the comparison between company blogs and other sources of information.
The result: company blogs are demonstrably perceived as more authentic than classic company websites. With a company blog you can relieve departments such as supportyou can create exactly the content in your blog that is often asked for or searched for according to your experience and your seo analysis. Blogposts with instructions and other useful information relieve other departments like support.The blog – mostly a significant role in content marketingcan you generate a great reach with blog articles?If you’re serious about it, then absolutely!You have to realize though, as in all other areas of content marketing, creating and maintaining a blog will cost you time.
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