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PABLO M. SUAREZThe automobile sales sector has had sustained growth in recent decades. It is a very dynamic sector where new developments continually emerge, which is why marketing for dealers is essential for this sector.Stand out, differentiate yourself, show the latest technologies and products, offer financing. There are many actions that can be made visible with a solid marketing approach.
Dealer marketing can be the key to attracting new customers, generating Bolivia WhatsApp Number interest in the vehicles and services you offer, and establishing long-term relationships with your buyers. Get ready for pole ! Learn everything about marketing for dealerships!What is dealer marketing?Dealership marketing is the set of strategies and tactics used to promote the different car models and services offered by a dealership. are:increase the visibility of your business. attract potential customers.build a relevant reputation.generate interest in cars.build trust.close more sales. build customer loyalty.
To achieve these goals, it is necessary to be clear about the brand identity you want to present, what qualities you want to highlight and how to focus the strategies to unify ideas and achieve the proposed goals. Keys to selling more as a dealerTo sell more cars at a dealership, you need to know the changes in car buyer behaviors in recent years. These statistics will help you:95% of car shopping searches are done digitally (Automotive Shopper Study – US, Google)Buyers visit – at least – 2 dealerships before making a purchase decision (Google/Kantar Car Buyer Barometer)60% of car buyers search online for 6 months or more (DealerWebb Services)25% of all car searches relate to parts, service and maintenance. (Google Internal Data)40% of buyers who watched a car video later visit a dealership.
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