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If you have duplicate content that should not appear in any version of the index - for example, very similar distribution pages that are only used for navigation - then you should set this to "noindex,follow" using a robots meta tag to exclude it from search engines. However, it is even better if you question the entire existence of these sites. If you have duplicate content that should both be findable via search, then only one thing can help: you have to individualize this content . Even if all of your services are identical, regardless of whether you are repairing a laptop or desktop PC, for example: If you want the services to be found separately, you have to formulate separate content for each one.
This of course also applies to product descriptions in online shops. Tip: Avoid duplicate Special Data content through print versions Instead of using your own URLs for print versions, you can store a customized representation for printing in your CSS for your “normal” URLs using the “print” media type . It then looks something like this: @media print { body { color: #000; background-color: #fff; } } Special cases of duplicate content Recurring text modules Even just individual paragraphs that appear on several of your pages are a form of duplicate content. Google itself calls this “recurring text modules”: “Minimize repetitive boilerplate: Instead of including lengthy copyright notices at the end of every page, just provide a brief summary with a link to detailed information.
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This is not insignificant information. Try to put as little text as possible in the footer etc. Shipping information and other things are also duplicate content! Google reacts quite sensitively, especially if you put 300 words of extensive information about your great shop at the end of every single website. Google will already know. External duplicate content If content appears on multiple domains, Google must choose one original. As a rule, this is the page on which Googlebot first found the content. But other signals such as links to the source are also an indication for Google.
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