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Purchasing decision. In the same way, taking into account the deadlines and channels that will be used to publish this content is essential so that it has a much better chance of being consumed. That's how we are and we hope that these tips are useful to you when putting together a materials strategy for your corporate blog. So, ready to start creating a content plan? To do so, we have prepared this great ebook on content planning that will help you create your own plan right now. Download it for free! Share Gabriela BenficaRock author vector Author Gabriela BenficaWhat are leads and why are they so important in Digital Marketing?
In digital marketing, the lead is a potential customer of your brand who Chinese Australia Phone Number List has shown interest in consuming your product or service. Luiza Perez May , | min read Winning new customers is one of the biggest challenges that companies face daily. The entire strategy, from marketing to pricing, is aimed at generating contacts capable of becoming clients. This requires companies to understand the behavior of their target audience and the market in which they are inserted to create Digital Marketing actions focused on attracting leads. But what is a lead? For the entire process to work, it is necessary that the concept of lead is clear to those responsible
for creating and executing the strategy. In this article, we will explain the term and show you how you can convert your visitors into qualified leads. What is a lead? ADVERTISEMENT In online Marketing, the lead is a potential customer of your brand who has shown interest in consuming your product or service. A user becomes a lead when they leave their personal data on the company's website to receive an offer (valuable material) or subscribe to a newsletter . The definition of a lead also encompasses the terms "MQL" (Marketing Qualified Lead) and "SQL" (Sales Qualified Lead), which represent the users most compatible with the company's ideal customer profile. Then, the lead becomes part of the business pipeline and is w
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