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To do this, memes have become essential! Highlighting a situation in which your target recognizes itself emphasizes your empathy and gives an image of trust. your audience understands: “this company knows my daily life, it is a reliable actor who will be able to help me”. This kind of interaction is important in your marketing strategy, because even if your prospect won’t buy immediately, there is no doubt that your social media outreach will positively impact his buying journey and his opinion.
More and more B2B brands have understood this Phone Number Data and are sharing humorous or offbeat content, without selling anything. 3. Creating the content your prospects need To create our content, we have to listen to our prospects and customers and their realities. Sharing our own experience when we can is part of who we are! Our offer helps us to understand what our prospects can go through: they are marketers, and so are we. That’s why we create content like our kits (marketing budget, buyer persona, editorial planning.
Based on our shared experience, to help them get their work done! It’s by showing attention and empathy that we reach our prospects, who know that, above all, we understand them and want to help them. In the end, we create the kind of things that we would like to find online! Think of your webinars as a conversation, not a presentation: webinars are an amazing opportunity to engage with our prospects and create proximity.
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