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personal Facebook brand, blog, word of mouth, email marketing, advertising (accounting for 5%). Step 1: market research Because she has a lot of experience starting up previous projects, Nhung is very sensitive to seeing the market's potential to make money. Therefore, Nhung did not do any serious research like a survey. Below is some basic SWOT analysis of Nhung before jumping into it. Strength analysis: Nhung has 8 years of experience and all the practical knowledge in her head, just need to outline the course and film. Has previous experience filming teaching clips from the E-dulich project.
Already have a good personal brand. Have created many online business projects before DB to Data to teach people to believe. Weakness analysis The previous brandname was all related to the tourism industry and was not well known to the MMO (make money online) community. Had to rebuild from scratch. Opportunity analysis When launching the project, when covid hit Vietnam for the third time, many unemployed people moved to stay at home and do business. Many companies are shifting to an online business model and working from home, so employees have to learn to adapt.
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Small traditional stores also have to move online because stores have to close due to the epidemic. The keywords online business at home, make money online increased sharply. Challenge analysis There are many online courses about making money online, but many of them are bad and cause users' trust to be lost. –> Solution: build a good brand, students will be the ones to spread word of mouth and introduce their feelings about the course. Competition in the MMO industry is extremely strong and it is not easy to get to the top of the keywords.
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