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Building topical authority is crucial in positioning a website in search results because it allows you to increase the website's visibility and attract more users. In building topical authority, important factors include: keyword analysis, planning the website structure, writing valuable content, building links and building thematic links. All these elements contribute to building authority and credibility in a given field, to increasing the website's visibility and attracting more users interested in a given topic. It is important that the entire process of building topical authority is carried out in a natural and organic way.

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