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Your marketing strategies. Use and document a consistent naming convention Considering UTM parameters can have multiple use cases, it can get difficult to describe the various categories. Therefore, it is important to be consistent. Usually, experts ignore the consistency and end up creating incomplete and inaccurate data. Moreover, it is possible that you have a team of multiple individuals working on social media UTM tracking. Therefore, it becomes more important to keep everyone on the same page. That’s why you need to have a master list of UTM parameters.
Shared with everyone on the team. Also, create a style guide explaining various rules to follow while creating parameters for new content, terms, and campaigns. Ensure that everyone has access to the master list of UTM codes and it caught up with the new changes and Digital Marketing Service updates as well. Documentation of the UTM tags can help you preserve all your hard work and keep it consistent. UTM code naming convention rules Some of the few rules you should stick to with UTM code naming conventions- Stick to simple: You’re less likely to make mistakes.
When keeping UTM codes as simple as possible. Therefore, stick to easy to understand and simple codes that are easier to remember and work with. Use lower-case letters only: As you know, UTM codes are case-sensitive. Therefore, it is probably a good idea to stick to lower-case letters only. Defining this as a rule will eliminate the confusion and chances of making data tracking mistakes. Avoid using spaces: Suppose you use ‘template toaster’ as UTM code. It will become template%20toaster in the URL. Therefore, it is better to use underscore (_) instead of spaces.
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