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The amount of traffic is only beneficial if visitors make a purchase. The site must therefore allow, enriching, fluid experience and above all designed for their comfort. For example, it must have the necessary tools to quickly contact customer service, purchase products quickly and safely, etc. The company must facilitate access to its site by choosing an aesthetic and responsive design, that is to say one that adapts to all types of devices (smartphone, tablet, PC). In 2019, 46% of Internet users would access the web using a computer and 54% of them from a mobile device.
By 2021, mobile consultations are expected to represent 61% of global web traffic. To read: ux WhatsApp Number List design, the science of user experience Content marketing as a vector of growth Content marketing is becoming more and more essential in the corporate communication system. Indeed, potential customers and consumers rely on the information provided by companies to make purchasing decisions. For your information, 68% of buyers take the time to learn about a product before purchasing it. Creating relevant content is no longer enough, the company must put in place a thorough distribution plan in order to truly gain notoriety and visibility.
And it is exactly this type of project that the Panda SEO team can support you with. Our experts help you define and implement the content strategy best suited to your company and its sector of activity. Allowing you to achieve the various marketing objectives set. Do not hesitate to contact us to find out more. Share the article banner article white papers seo Category: Blog August 1, 2019 Post navigation Similar articles sxo core web vitals SXO: The “Core Web Vitals” update announced by Googl inbound marketing The 4 fundamental steps of inbound marketing Leave a comment ad: What is the marketing mix? marketing, operational, digital Communication, the other key element of operational marketing.
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